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Salesforce Marketing Cloud Connect Essentials Exam MCC-201
Salesforce Marketing Cloud Connect Essentials Exam is a certification exam offered by Salesforce. This exam tests the candidate’s knowledge of the Marketing Cloud Connect platform and its features. It is intended for individuals who are responsible for implementing, managing, and maintaining Marketing Cloud Connect. Marketing Cloud Connect is a product that allows businesses to integrate their Marketing Cloud instance with their Salesforce CRM. This integration helps businesses to gain a comprehensive view of their customers by combining customer data from both platforms.
The MCC 201 certification exam is designed to test the candidate’s knowledge of Marketing Cloud Connect features, including data integration, user management, and reporting. The exam also covers the various methods for integrating Salesforce and Marketing Cloud, such as the use of APIs, data extensions, and contact models. Candidates who pass the MCC-201 exam are recognized as Salesforce Marketing Cloud Connect certified professionals. This certification demonstrates the candidate’s expertise in using the Marketing Cloud Connect platform to integrate Salesforce and Marketing Cloud, and to manage customer data effectively.
About the MCC-201 Exam
To prepare for the MCC-201 exam, it is recommended that candidates have a good understanding of the Salesforce CRM and Marketing Cloud platforms, as well as experience working with Marketing Cloud Connect. Many study materials are available, including Salesforce-recommended study guides, online courses, and practice exams.
The MCC-201 exam consists of 60 multiple-choice questions, and candidates are given 90 minutes to complete the exam. The passing score for the exam is 65%, and candidates must correctly answer at least 39 questions to pass. The MCC-201 Salesforce certification is valid for two years from the date of passing the exam. After two years, certified individuals must recertify by taking the latest version of the exam or by participating in other approved activities.
Conclusion
In conclusion, the Salesforce Marketing Cloud Connect Essentials Exam is an excellent opportunity for individuals who work with Marketing Cloud Connect to demonstrate their expertise and gain recognition as certified professionals. The exam provides a comprehensive assessment of the candidate’s knowledge of the platform and its features, and it is a valuable tool for businesses to identify and hire qualified professionals to manage their Marketing Cloud Connect implementation.
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